Nutraceuticals World (NW): What trends are currently shaping the nutricosmetics market and which directions do you see the category heading over the next few years?
Uroš Gotar, Chief Innovation Officer, TOSLA: The market is entering a phase of consolidation and professionalization.
Driven by a broader market expansion where the global dietary supplements industry is at a $200 billion valuation in 2026, with an accelerated 9.5% CAGR projected through 2030 (Grand View Research, 2026), growth remains strong across key segments such as collagen-based products, hydration, and skin longevity, but the real shift is structural. The category is moving away from fragmented, single-benefit products toward integrated, multi-functional solutions that address several consumer needs in one format. This shift is supported by consumer behavior, with 51% of global nutritional supplement users preferring supplements that offer multiple benefits. (Nutiani data shows nutrition consumers prioritize value and efficacy.)
At the same time, expectations around substantiation are increasing. Both consumers and regulators are pushing for a higher level of scientific validation, which will drive a clear separation between clinically supported products and purely marketing-led claims.
